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If you’re interested in applying, please send your CV to info@marketplaceauthority.net


Communications Specialist
Front End Developer
Market Search Analyst
PPC (Pay Per Click) Manager
Project Coordinator
Search Engine Marketing (SEM) Specialist
Social Media Specialist
Business Manager
Communications Specialist

Job Description

 

Communications Specialist Responsibilities

 

Includes:
  • Developing effective corporate communication strategies
  • Managing internal communications (memos, newsletters etc.)
  • Drafting content (e.g. press releases) for mass media or company website
     
Job brief:

We are looking for an enthusiastic Communications Specialist to manage our external and internal communications. You will promote a positive public image and control the dissemination of information on our company’s behalf.

 

Phenomenal communication and copy writing skills make a strong communications specialist. Experience in corporate communications and project management are important qualities too. Your enthusiasm and positive attitude will help you gain the trust of colleagues and external parties alike.

 

Responsibilities:
  • Develop effective corporate communication strategies
  • Manage internal communications (memos, newsletters etc.)
  • Draft content (e.g. press releases) for mass media or company website
  • Organize initiatives and plan events or press conferences
  • Liaise with media and handle requests for interviews, statements etc.
  • Foster relationships with advocates and key persons
  • Collaborate with marketing professionals to produce copy for advertisements or articles
  • Perform “damage control” in cases of bad publicity
  • Facilitate the resolution of disputes with the public or external vendors
  • Assist in communication of strategies or messages from senior leadership
 
Requirements:
  • Proven experience as communications specialist
  • Experience in web design and content production is a plus
  • Experience in copywriting and editing
  • Solid understanding of project management principles
  • Working knowledge of MS Office; photo and video-editing software is an asset
  • Excellent communication (oral and written) and presentation skills
  • Outstanding organizational and planning abilities
  • Proficient command of English
  • BSc/BA in public relations, communications or relevant field
Front End Developer

Job Description

 

Job brief

We are looking for programmers with a keen eye for design for the position of Front End Developer. Front end Developers are responsible for ensuring the alignment of web design and user experience requirements, optimizing web pages for maximum efficiency and maintaining brand consistency across all web pages, among other duties.

Front End Developers are required to work in teams alongside Back end Developers, Graphic Designers and User Experience Designers to ensure all elements of web creation are consistent. This requires excellent communication and interpersonal skills.

 

What does a Front End Developer do?

Front End Developers are computer programmers who specialize in website design. Front End Developer duties include determining the structure and design of web pages, striking a balance between functional and aesthetic design and ensuring web design is optimized for smartphones.

 

Responsibilities
  • Determining the structure and design of web pages.
  • Ensuring user experience determines design choices.
  • Developing features to enhance the user experience.
  • Striking a balance between functional and aesthetic design.
  • Ensuring web design is optimized for smartphones.
  • Building reusable code for future use.
  • Optimizing web pages for maximum speed and scalability.
  • Utilizing a variety of markup languages to write web pages.
  • Maintaining brand consistency throughout design.
Requirements
  • Degree in Computer Science or related field.
  • Understanding of key design principles.
  • Proficiency with HTML, CSS, JavaScript and jQuery.
  • Understanding of server-side CSS.
  • Experience with graphic design applications such as Adobe Illustrator.
  • Experience with responsive and adaptive design.
  • Understanding of SEO principles.
  • Good problem-solving skills.
  • Excellent verbal communication skills.
  • Good interpersonal skills.
Market Search Analyst

Job Description

 

Market Research Analyst Responsibilities
Includes:
  • Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
  • Understanding business objectives and designing surveys to discover prospective customers’ preferences
  • Compiling and analyzing statistical data using modern and traditional methods to collect it
Job brief

We are looking for a methodical Market Research analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

 
Responsibilities
  • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
  • Understand business objectives and design surveys to discover prospective customers’ preferences
  • Compile and analyze statistical data using modern and traditional methods to collect it
  • Perform valid and reliable market research SWOT analysis
  • Interpret data, formulate reports and make recommendations
  • Use online market research and catalogue findings to databases
  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties researches and implement best practices
Requirements
  • Proven market research analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining
  • Strong analytical and critical thinking
  • BS degree in Statistics, Marketing or related field
PPC (Pay Per Click) Manager

Job Description

 

  • Launching and optimizing PPC campaigns
  • Monitoring budgets and overseeing search platform accounts
  • Tracking KPIs and producing useful reports for management
Job brief

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

 
Responsibilities
  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends
Requirements
  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Project Coordinator

Job Description

 

Project Coordinator Responsibilities
  • Coordinating project schedules, resources, equipment and information
  • Liaising with clients to identify and define project requirements, scope and objectives
  • Ensuring that clients’ needs are met as the project evolves
Job brief

We are looking for a responsible Project Coordinator to administer and organize all types of projects, from simple activities to more complex plans.

Project Coordinator responsibilities include working closely with our Project Manager to prepare comprehensive action plans, including resources, time frames and budgets for projects. You will perform various coordinating tasks, like schedule and risk management, along with administrative duties, like maintaining project documentation and handling financial queries. To succeed in this role, you should have excellent time management and communication skills, as you’ll collaborate with clients and internal teams to deliver results on deadlines.

Ultimately, the Project Coordinator’s duties are to ensure that all projects are completed on time, within budget and meet high quality standards.

 
Responsibilities
  • Coordinate project management activities, resources, equipment and information
  • Break projects into doable actions and set time frames
  • Liaise with clients to identify and define requirements, scope and objectives
  • Assign tasks to internal teams and assist with schedule management
  • Make sure that clients’ needs are met as projects evolve
  • Help prepare budgets
  • Analyze risks and opportunities
  • Oversee project procurement management
  • Monitor project progress and handle any issues that arise
  • Act as the point of contact and communicate project status to all participants
  • Work with the Project Manager to eliminate blockers
  • Use tools to monitor working hours, plans and expenditures
  • Issue all appropriate legal paperwork (e.g. contracts and terms of agreement)
  • Create and maintain comprehensive project documentation, plans and reports
  • Ensure standards and requirements are met through conducting quality assurance tests
  • Project Coordinator - job description (continued)
Requirements
  • Proven work experience as a Project Coordinator or similar role
  • Experience in project management, from conception to delivery
  • An ability to prepare and interpret flowcharts, schedules and step-by-step action plans
  • Solid organizational skills, including multitasking and time-management
  • Strong client-facing and teamwork skills
  • Familiarity with risk management and quality assurance control
  • Strong working knowledge of Microsoft Project and Microsoft Planner
  • Hands-on experience with project management tools (e.g. Basecamp or Trello)
  • BSc in Business Administration or related field
  • PMP / PRINCE2 certification is a plus
Search Engine Marketing (SEM) Specialist

Job Description

 

Search Engine Marketing (SEM) Specialist Responsibilities
Include:
  • Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
  • Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
  • Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Job brief

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

 
Responsibilities
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links
Requirements
  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g, Google Analytics, Net Insight, Omniture, Web Trends)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS/MS degree in Marketing or a quantitative, test-driven field
Social Media Specialist

Job Description

 

Social Media Specialist Responsibilities
  • Building and executing social media strategy through competitive and audience research
  • Setting up and optimizing company pages within each social media platform
Job brief

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

 
What does a Social Media Specialist do?

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

 
Responsibilities
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions
  • Social Media Specialist - job description (continued)
Requirements
  • Proven working experience in social media marketing or as a digital media specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Fluency in English
  • BS in Communications, Marketing, Business, New Media or Public Relations
Business Manager

Job Description

 

Business Manager Responsibilities

 

Includes:
  • Developing business management goals and objectives that tend to growth and prosperity
  • Designing and implementing business plans and strategies to promote the attainment of goals
  • Ensuring that the company has the adequate and suitable resources to complete its activities
     
Job brief:

We are looking for an experienced Business Manager to lead and oversee the work of employees in our company. You will be responsible for ensuring the efficiency of business operations as well as setting strategic goals for the future.


The ideal candidate will be well-versed in all matters business. They will be a competent leader able to provide guidance that enhances performance in a manner which incorporates the company’s vision and culture.

The goal will be to ensure the profitability of our company’s activities to drive sustainable development and long-term success.

 

Responsibilities:
  • Develop goals and objectives that tend to growth and prosperity
  • Design and implement business plans and strategies to promote the attainment of goals
  • Ensure that the company has the adequate and suitable resources to complete its activities (e.g. people, material, equipment etc.)
  • Organize and coordinate operations in ways that ensure maximum productivity
  • Supervise the work of employees and provide feedback and counsel to improve efficiency and effectiveness
  • Maintain relationships with partners/vendors/suppliers
  • Gather, analyze and interpret external and internal data and write reports
  • Assess overall company performance against objectives
  • Represent the company in events, conferences etc.
  • Ensure adherence to legal rules and guidelines
 
Requirements:
  • Proven experience as business manager or relevant role
  • Excellent organizational and leadership skills
  • Outstanding communication and interpersonal abilities
  • Thorough understanding of diverse business processes and strategy development
  • Excellent knowledge of MS Office, databases and information systems
  • Good understanding of research methods and data analysis techniques
  • BSc/Ba in Business Management or relevant field; MSc/MA will be a plus