HYPER-TESTING & OPTIMIZATION




Stop Wasting Your Marketing Budget on
Stuff that Doesn’t Work

MYAA’s goal is to find what works for YOU and then maximize what works about it. No more guessing games, spending money on what your nephew says will work, or relying on experts selling you what makes them the most profit. It is time to base your decisions on cold, hard facts that are directly relative to your business.



What We Do

Reinforcement Learning (RL) enables MYAA to learn in an interactive environment by trial and error using feedback from its own actions and experiences. Therefore, MYAA builds client specific results by testing continuously, at hyper-speed, constantly analyzing and re-analyzing the results, and then applying the optimizations to the campaign.

Keywords


Match-Types


Key Word Quality Score


Budget Allocations


Bids


Domains/ Placements


Creative Combinations


Audiences


Site Visitor Audience


Scheduling


Interests


Lookalike Modeling


Regions


Devices


Funnel Objective Management



Our Optimization Methods



Combinatorial Optimization

MYAA relies heavily on machine learning to figure out the perfect combination of ways to engage with each customer. Some of the methods for achieving this are:

  • Mixing and matching creative elements to find the right way to engage with different users at the right time and on the right channel
  • Dynamic creative element combinations provide balance between performance and ad/audience fatigue
  • Algorithmic research to test and optimize thousands of campaign variables in a fraction of the time it would take a room full of human marketers






Channel Contribution & Budget Optimization

MYAA wants to understand the most efficient and effective path to conversion. To achieve this she employs the following:

  • She aligns to the attribution models/windows set in each of the channel providers
  • Measures the impact and contribution that each channel has in differing customer journeys and touchpoints
  • She continually tweaks the budget, dividing it across channels for different segments according to impact, finds optimal split and extrapolates across activity – dynamically running combinatorial optimization


Our Happy Clients






WhatClients Say


Your success is at the center of our business. We provide a wide range of marketing services, digital branding, development, and support services. Our services are all built on top of cutting-edge technology, such as Artificial Intelligence (AI) and blockchain. For that reason, we can deliver better results while saving our clients tons of money.

How good are we at what we do? Take it from some of the businesses Marketplace Authority have helped already. We let them speak for us.


  • What an amazing job and done so well! We are now looking for new animations project, we just need to find some time to plan a bit. Thank you again

    Rune Haakonsen
    Rune Haakonsen
    Kongsberg - Celebrating 200 years - Houston, TX
  • Marketplace Authority has been incredible. I was skeptical at first but they have been providing 10-15 quality leads to me per week, the service is awesome.

    Mike Leigh
    Mike Leigh
    C-Thru Sunrooms - Orange County, CA
  • I thought you guys would not be able to reach our high-end customer base but you proved me wrong. We have 8 Marketplace Authority agents now. Thanks

    Damian Klinger
    Damian Klinger
    Jets.com - New York City
  • I have been with Marketplace Authority for 8 months and they have been great. We have 4 agents now and they are one of our primary lead sources.

    Jim Casparie
    Jim Casparie
    Fortress Environmental Holdings - Dallas, TX


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