Local marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For the business with multiple locations or the corporation seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates.
The following chart is a summary of each local marketing technique and we dive into each category in detail below.
Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Webmaster.
We specialize in optimizing Google+ Local Business Pages, with appropriate images, video, description and other related factors that can get you in the top of search result and attract highly targeted customers to your business.
Marketplace Authority also creates client listings in numerous online business directories like Yelp! and Google+ Local to significantly boost a company’s local online presence. Our primary goal is to make every client’s company more visible and accessible and, despite the decline in popularity of the physical phone book, an online business directory is now the best method for achieving both of these objectives.
Local Pay per Click is the fastest way to attract ready to buy prospects to your local business and convert them in to recurring customers.
Local PPC Ads are only shown to people who are searching within a very Limited Geographic Area, mostly within 50 miles radios of your shop or office.
You only get high targeted traffic to your website, from people who are ready to buy right now. It’s damn effective, less expensive & gives positive results.
Ring less voicemail is possibly the most effective marketing and communication tool of our generation and the organizations that use it are seeing impressive improvements to their subscriber engagement and sales conversion rates. How does voice broadcasting work? With our industry exclusive Marketplace Authority Ringless voicemail technology, it’s now possible to directly, and personally, engage your contacts without disturbing them. A voicemail appears on their phone and they can respond to your message by calling or texting back at their leisure.
Send “Personalized Emails” that connect and resonate with recipients in your local neighborhood! Marketplace Authority’s powerful, proprietary email application sends out emails so good that your reader thinks it was personally written for them. So, your messages are not only clicked on, they’re also read and those people are likely to take action right away!
Think social media marketing services are just for restaurants and “sexy” businesses? Think again! Contrary to what some business owners believe, social media websites can generate a significant number of leads, sales, and referrals for your business. This is especially true in your local market.
Almost every business can benefit from claiming their social media profiles and testing social media marketing campaigns. While most companies know they should be using social media to market their business, they don’t know what networks to invest in—Facebook, Twitter, LinkedIn, etc.—or how much, and that’s where we step in. Marketplace Authority’s social media marketing services remove the complexity of social media marketing for business owners and let you stick to what you know best—running your business!
Your success is the center of our business. We work on Community Management, Digital Branding, Email Marketing, Social Media Management & Marketing, Video Explainers & Marketing and help clients source Promotional Products.
How good are we at what we do? Take it from some of the businesses Marketplace Authority have helped already. We let them speak for us.