STRATEGIC MARKETING





Strategic Marketing

When investing money online, it is imperative to have a complete digital strategy. Too often, businesses fail to do this and throw money out the window. Here we can help define your digital strategy. A comprehensive digital marketing strategy is essential in today’s marketing mixes.

With the world rapidly changing and the digital landscape becoming more and more prominent in consumer’s lives, it is imperative to stay ahead of your competition and in front of your potential customers with your digital marketing. In order to do this, you need a very strong and well planned digital strategy. We can assist in helping you with your business both define and implement your strategy.




Business & Consumer Lists

Ever wanted to reach a very targeted list but did not know how to do it? Marketplace Authority has over 500 specialty lists that could be the key to generating high quality leads and sales for your company.



Customize your business lists to exactly what you need

Our Business Database is your most comprehensive, up-to-date resource for finding business lists and sales leads. Search by industry, business sizes, sales volume, geography, and other firmographics to create a customized list. Here are some popular lists:

  • Fortune 500 CEO’s
  • Executive Who Golf
  • Companies Using Zendesk
  • Cisco Certified Professionals
  • SAP Experts
  • IBM VARs
  • Christian Professionals
  • VMware Professionals
  • Mortgage Brokers
  • US Companies Also In Australia
  • Startups


Tell us your perfect customers, and we’ll build your consumer lists

Need consumer lists? When you’re looking to target individuals or entire households for your next sales, research, or marketing campaign, Marketplace Authority’s Consumer database is your best resource.

Our consumer lists give you access to the largest, most accurate and up-to-date information available. Customize the perfect residential consumer lists with dozens of selections such as age, income, home value, ethnicity, and geography. Here are some popular lists:

  • Millionaires
  • Diabetics
  • New Parents
  • New Movers
  • Pilots
  • Runners
  • People Turning 50
  • Hunters
  • Investors
  • Tennis Players


Competitive Intelligence and Keyword Analysis

Competitive Intelligence is the section where you do a deeper dive into why your competitors are performing as they do; and gives you a better opportunity to replicate and surpass their success. Reap the benefits by spying on your competitor’s SEO efforts, instantly alerting you and your colleagues to the newest organic search marketing opportunities.



Are you top of the hit parade?

Find out whether your competitors are getting more or less traffic than you for the keywords you are ranking for. Find new and upcoming competitors and watch who is rising and falling. You can even spot a few highly relevant link prospects — non-competing websites who are ranking well for your basket of keywords.

We automatically analyze the top referring non-brand keywords that are generating natural search engine visits to your website. We then check your search engine ranks for these keywords and estimate the traffic for all competing sites based on our own algorithms and your web analytics data.



It’s not about just quantity or quality – it’s both

Gone are the days when you were the only website actively optimizing in your niche. If you are building quality links to your website then you can bet your bottom dollar that your major competitors are too.

Keep track of your competitors’ link profiles; compare growth in links and referring domains. Investigate where they are getting their best links from and which keywords they are targeting through anchor text analysis.



Marketing Consulting

Strategy comes first for all aspects of internet marketing at Marketplace Authority. With our deep understanding of the web and strong marketing expertise, we’ve helped scores of companies redefine what they are doing online. So whether you need help refining your current online strategy or need to start from scratch, we can help you create a plan that will exceed your expectations of what online marketing means for your business.



What we do

We begin our strategic planning by considering your business goals, your strengths, your challenges, and more as we get to know your company inside and out. Then we come up with a results-oriented plan that will maximize the returns of your online investment. We focus on the combination of online marketing areas that will be most effective for you: SEO, SEM, social media, and more.

And we don’t stop there: as full service online marketing consultants, we continue to analyze your data and refine your program as needed. This is an integral part of how we do business – we think of our clients as long-term partners and become fully engaged in growing your company.



Common questions we help with:

  • Are my online marketing efforts working as well as they should be?
  • What users actually think about my website, and how does this compare to the competition?
  • What are my competitors doing online and how should I respond?
  • What is search engine optimization and how do I use it effectively?
  • What role should social networking play in my online marketing communications plan?
  • Do I use YouTube, Facebook, Twitter, Google+ or even Pinterest to promote my business? Do I use them all?
  • How does mobile web impact my website and how do I respond?
  • Should I create a blog for my business, and if so, how do I make sure it works?
  • How do I know what blogs are saying about my business and my message?
  • How effective is my email marketing campaign compared to industry benchmarks?


Online Presence Analysis

The Online Presence Analysis lets us look into how your business is doing online. We will look at your website design, functionality, and content. We will also look into your ideal keywords and locations in respect to your competitors in relation to your competition.

We will analyze your web presence in great detail, so that you will ultimately be able to pinpoint your strengths and weaknesses.



Key part of online marketing strategy

Any business, big or small, should have the online presence expansion as a key part of their online marketing strategy. Through an active online presence, you will increase visibility and build your brand’s reputation. This allows you to reach out to potential visitors who continue to inquire about your products and services.

In order to see exactly where your brand stands with its online presence in your industry, we offer what we call an Online Presence Analysis. This analysis will help us determine how well your business is seen among potential visitors as compared to your major competitors.



What does an Online Presence Analysis include?

  • On-page and Off-page analysis
  • Competition comparison
  • Content reporting
  • Where you stand when searching keywords related to your website
  • Social Media presence
  • Brand’s visibility among search engines
  • Design and functionality of your website
  • Competitor analysis
  • Web-traffic analysis & increasing traffic
  • Ideas to gain more business


Our Happy Clients






WhatClients Say


Your success is the center of our business. We work on Community Management, Digital Branding, Email Marketing, Social Media Management & Marketing, Video Explainers & Marketing and help clients source Promotional Products.

How good are we at what we do? Take it from some of the businesses Marketplace Authority have helped already. We let them speak for us.


  • What an amazing job and done so well! We are now looking for new animations project, we just need to find some time to plan a bit. Thank you again

    Rune Haakonsen
    Rune Haakonsen
    Kongsberg - Celebrating 200 years - Houston, TX
  • Marketplace Authority has been incredible. I was skeptical at first but they have been providing 10-15 quality leads to me per week, the service is awesome.

    Mike Leigh
    Mike Leigh
    C-Thru Sunrooms - Orange County, CA
  • I thought you guys would not be able to reach our high-end customer base but you proved me wrong. We have 8 Marketplace Authority agents now. Thanks

    Damian Klinger
    Damian Klinger
    Jets.com - New York City
  • I have been with Marketplace Authority for 8 months and they have been great. We have 4 agents now and they are one of our primary lead sources.

    Jim Casparie
    Jim Casparie
    Fortress Environmental Holdings - Dallas, TX


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